摘 要
随着互联网技术的日新月异，网民的数量不断激增。庞大的上网人口提供了网络购物的发展基础，让网络成为仅次于传统实体渠道之外的最重要销售渠道。目前我国的B2C电子商务市场发展的红红火火，各大企业间激烈竞争，但综观其发展现状，电子商务在经济社会中越来越体现出其强大的发展能力。在所有电子商务模式中，B2C的发展模式最为迅猛，所谓的B2C模式是按照交易对象划分的一种电子商务模式，指的是企业与顾客直接进行交易的模式，少了中间商的参与，从而降低了商品的价格，但网络购物市场的发展在为B2C电子商务企业带来机遇的同时，也带来了严峻的挑战。如何克服昆明电子商务在发展中遇到的问题，如何在昆明更好地发展B2C的电子商务模式，已经成为一个亟待解决的问题。
随着世界经济的发展和中国网络电子商务的崛起和现代化发展也非常迅猛，现在云南的B2C产业发展也非常快到2011年上半年截止云南的B2C企业也达到几千多之多！其中比较出名的就是昆明三九手机网络平台。本文主要对昆明B2C电子商务平台进行详细分析结合三九手机网络平台进行分析。
关键词：电子商务；　B2C；  崛起；  模式

Abstract
Along with the Internet technology change rapidly, the number of Internet users continue to surge. Vast online population provides online shopping development foundation, make the network become the second most important entities outside the traditional channel sales channels. At present our country B2C e-commerce market development is booming, the competition between enterprises, but in view of the current situation of the development of electronic commerce in economy, society increasingly reflects its powerful development capabilities. In all the electronic commerce mode, B2C mode of development is most rapid, the so-called B2C model according to the transaction object into a mode of electronic business affairs, refers to the enterprise and the customer directly trade pattern, less intermediate business involvement, thereby reducing the price of the commodity, but the network shopping market development in for the B2C electronic commerce enterprise brings opportunity, also brought grim challenge. How to overcome Kunming in the development of electronic business problems encountered in Kunming, how to better development of B2C electronic commerce mode, has become an urgent problem to be solved.

With the development of the world economy and China's electronic business network and the rise of modern development is very rapid, now the Yunnan B2C industry grows very fast in the first half of 2011 as Yunnan's B2C companies also reached many thousands of! Which comparatively famous is Kunming's three nine mobile phone network platform. This paper focuses on the Kunming B2C electronic commerce platform in detail combined with three nine mobile phone network platform for analysis.
Key words: electronic commerce; B2C model; rise

目    录

摘 要 II

Abstract III

第一章 绪 论 1
1．1研究的目的与意义 1
1．2国内外研究现状 1
1．3 B2C的发展趋势 3

第二章  电子商务的概述 4
2．1电子商务的概念 4
2．2  电子商务的交易模式 5

第三章  电子商务B2C模式分析 7
3. 1 B2C 的商务模式分类 7
3. 2  B2C电子商务的劣势对比 9

第四章  昆明三九手机网络分析 11
4.1云南电子商务发展状况 11
4.1.1云南电子商务的现状 11
4.1.2云南电子商务面临的主要问题 12
4.2三手手机网络平台运营分析 13
4.2.1营销模式分析 13
4.2.2网络设市场调研 15

结　论 16
致 谢 17
参考文献 18